Four insurance companies were competing to come up with the most memorable slogan.
The first proudly announced:
“Coverage from the cradle to the coffin!”
The second decided to go one step further:
“Coverage from the womb to the tomb!”
The third wasn’t going to be outdone:
“Coverage from the sperm to the worm!”
Everyone thought the competition was over.
Then the fourth company went completely silent.
They brainstormed.
They argued.
They nearly gave up.
Finally, they unveiled their slogan:
“Coverage from the erection to the resurrection!”
The other three companies stared at each other.
At that moment, everyone agreed…
The insurance industry had officially run out of places to insure.
